360 Tours
Learn more about our 360 photography & Virtual Tours
"Listings with photos and a virtual tour are twice as likely to generate interest."
"On average, 41% of these place searches result in an on-site visit."
STUDY DETAILS
Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers’ interest in local businesses (specifically in booking a reservation at a hotel or restaurant).
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An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
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A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.
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Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
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Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:
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1 hotel listing + 1 restaurant listing; and
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1 listing with a virtual tour + 1 listing without a virtual tour.
Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.
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After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
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Ratings for alternate listings (with a tour versus without) were aggregated to understand impact of virtual tours on interest in the featured business.
Layouts:
We call 360 photos "Spins" use the following layouts to help determine how many spins your business will need.
5 spins
6 spins
8 spins
9 spins
9 spins
10 spins
17 spins
13 spins
20 spins
14 spins
30 spins
Packages & Pricing
Package 5
3-5 Spins
$350
Package 10
6-10 Spins
$500
Package 15
11-15 Spins
$650
Package 20
16-20 Spins
$800
Package 25
21-25 Spins
$950
Package 30
26-30 Spins
$1100
Package 35
31-35 Spins
$1250
Package 40
36-40 Spins
$1400
Package 45
41-45 Spins
$1550
Package 50
46-50 Spins
$1700
Package 55
51-55 Spins
$1850
Package 60
56-60 Spins
$2000
Package 70
61-70 Spins
$2300
Package 80
71-80 Spins
$2600
Package 90
81-90 Spins
$2900
Package 100
91-100 Spins
$3200
Package 110
101-110 Spins
$3500
Package 120
111-120 Spins
$3800
Package 130
121-130 Spins
$4100
Package 140
131-140 Spins
$4400
Package 150
141-150 Spins
$4700
Package 160
151-160 Spins
$5000
Package 170
161-170 Spins
$5300
Package 180
171-180 Spins
$5600
Package 190
181-190 Spins
$5900
Package 200
191-200 Spins
$6200
Package 201+
201 + Spins
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