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Fenton, Michigan | Morgan@Masphotomi.com | 810.498.8088

360 Tours

Learn more about our 360 photography & Virtual Tours

"Listings with photos and a virtual tour are twice as likely to generate interest."
"On average, 41% of these place searches result in an on-site visit."

STUDY DETAILS

   Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers’ interest in local businesses (specifically in booking a reservation at a hotel or restaurant).

Download overview [pdf]

  • An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).

  • A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.

  • Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).

  • Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:

    • 1 hotel listing + 1 restaurant listing; and

    • 1 listing with a virtual tour + 1 listing without a virtual tour.

    Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.

  • After viewing each listing, respondents were instructed to rate their interest in booking a reservation.

  • Ratings for alternate listings (with a tour versus without) were aggregated to understand impact of virtual tours on interest in the featured business.

Layouts:

We call 360 photos "Spins" use the following layouts to help determine how many spins your business will need.

5 spins
6 spins
8 spins
9 spins
9 spins
10 spins
17 spins
13 spins
20 spins
14 spins
30 spins

Packages & Pricing

Package 5

3-5 Spins

$350

Package 10

6-10 Spins

$500

Package 15

11-15 Spins

$650

Package 20

16-20 Spins

$800

Package 25

21-25 Spins

$950

Package 30

26-30 Spins

$1100

Package 35

31-35 Spins

$1250

Package 40

36-40 Spins

$1400

Package 45

41-45 Spins

$1550

Package 50

46-50 Spins

$1700

Package 55

51-55 Spins

$1850

Package 60

56-60 Spins

$2000

Package 70

61-70 Spins

$2300

Package 80

71-80 Spins

$2600

Package 90

81-90 Spins

$2900

Package 100

91-100 Spins

$3200

Package 110

101-110 Spins

$3500

Package 120

111-120 Spins

$3800

Package 130

121-130 Spins

$4100

Package 140

131-140 Spins

$4400

Package 150

141-150 Spins

$4700

Package 160

151-160 Spins

$5000

Package 170

161-170 Spins

$5300

Package 180

171-180 Spins

$5600

Package 190

181-190 Spins

$5900

Package 200

191-200 Spins

$6200

Package 201+

201 + Spins

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